Privacy Policy

Data Controller

Personal Data Collected

We collect the following personal data necessary for the proper functioning of the Application:

• Name: to personalize your user experience
• Email address: for account creation, authentication and important communications
• Usage data: Google Analytics collects anonymized data about your use of the Application to improve our services
• Google Business Profile information: when you connect your Google account, we access your business profiles and Google reviews to provide our services

Purpose of Processing

We use your personal data solely for the following purposes:

• Ensure the proper functioning of the Application
• Manage your user account and authentication
• Enable connection with the official Google Business Profile API
• Send review requests by SMS via our partner Brevo
• Improve our services through anonymized analysis via Google Analytics
• Contact you for service-related matters

Legal Basis for Processing

The processing of your personal data is based on the following legal bases:

• Contract performance: your data is necessary to provide EasyReviews services

• Consent: you explicitly consent to the processing of your data when you register

• Legitimate interest: we have a legitimate interest in improving our services through anonymized analysis

Data Sharing

We do not sell or rent your personal data to third parties. Your data is shared only with the following technical partners, necessary for the operation of the Application:

Data Retention Period

Your personal data is retained for the following periods:

• Active account data: during your subscription period + 3 years after termination

• Billing data: 10 years (legal accounting obligation in France)

• Google Analytics cookies: 13 months maximum

After these periods, your data is securely deleted.

Data Security

We take the security of your data very seriously. The following measures are implemented:

• Secure hosting via Firebase (Google Cloud Platform) with servers located in the United States

• Secure authentication via OAuth 2.0 (Google)

• Data encryption in transit (HTTPS/TLS)

• Restricted access to personal data

• Continuous system monitoring

Note: Data is hosted in the United States by Firebase. Google LLC is GDPR compliant and adheres to EU Standard Contractual Clauses.

Cookies and Tracking Technologies

EasyReviews uses Google Analytics to analyze the use of the Application. These cookies allow us to:

• Understand how you use the Application

• Improve our services and user experience

• Collect anonymized statistics

You can disable Google Analytics cookies through your browser settings, but this may affect certain features of the Application.

Your Rights (GDPR)

In accordance with GDPR, you have the following rights regarding your personal data:

• Right of access: obtain a copy of your personal data
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure ("right to be forgotten"): request deletion of your data
• Right to restriction of processing: limit the use of your data
• Right to data portability: receive your data in a structured format
• Right to object: object to the processing of your data for legitimate reasons
• Right to withdraw consent: at any time, without affecting the lawfulness of prior processing
• Right to lodge a complaint: with the CNIL (French Data Protection Authority) if you believe your rights are not being respected

Exercising Your Rights

To exercise any of these rights or for any questions regarding this Privacy Policy, please contact us:

Email: contact@msdigital.solutions

We will respond within a maximum of 30 days in accordance with GDPR.

Changes to this Policy

We reserve the right to modify this Privacy Policy at any time. Any modifications will be published on this page with a new "Last updated" date. We encourage you to regularly consult this page to stay informed of any updates.

In case of substantial modifications, we will inform you by email.